We look forward to building a more plant-based future together with you. But first, let's wrap up 2024 with a few highlights.
PrimeJack® inspired the industry
Over 25 companies worked on 50 hybrid meat products with PrimeJack®. These innovations resulted in an average CO2 reduction of 25% per product and improved the Nutri-Score by 1 or even 2 points. This made healthier and more sustainable food choices more accessible than ever.
Plant-based fibers in the media
Interest in plant-based fibers is growing, and we are proud to be part of this movement. In 2024, together with renowned players like The Green Queen, CNN, Plant Fwd, Tomorrow's Bites, BNR, RVO, Foodvalley, and BOM, we reached more people than ever to promote the role of plant-based fibers for health, sustainability, and innovation.
Developing knowledge for the future
Anne Swinkels, who previously interned at our factory in Uganda, started a PhD at Wageningen University this year, supported and supervised by Professor Atze Jan van der Goot and Professor Maarten Schutyser. Her research focuses on optimizing the drying process of young jackfruit to unlock its full potential as a sustainable ingredient for the food industry and a plant-based future.
Focus on women
In 2024, 39% of our small farmers were women, a significant increase from 29% in 2023. We are doing everything we can to achieve our goal of 50% female farmers by the end of 2025.
PrimeJack® in the supermarket
Innovations like hybrid meat take time. The first steps were taken in 2024, and we are excited to announce that the first hybrid meat products with our 100% natural PrimeJack® will hit the consumer market by the end of the year. Additionally, we are proud of several successful vega(n) products with PrimeJack® that appeared in supermarkets in the Netherlands like AH and Jumbo and top brands like Mora and HAK this year.
Strengthening our social impact
In 2024, we started projects with development partners GIZ, SPVO, and TechnoServe to strengthen our social impact and work more closely with our farming communities. Our goal is to build a robust ecosystem that benefits the entire farming family.
Proving our CO2 impact
This year, we completed our LCA, demonstrating our impressive carbon footprint of just 0.34 kg CO₂ per kilo and supporting our strategy to become carbon neutral by 2026.
Protecting innovation
This year, we achieved our first success in our patent strategy. The patent for the PrimeJack® product in the Netherlands will be published in March '25, and the extension to international recognition has been filed. This establishes and secures the unique character of our product and paves the way for future innovations.
Financing growth
We recently successfully completed our seed round with renowned investors such as PeakBridge, 98 Sparks, Swerte, VP Capital, BOM, and Blossoms Ventures Syndicate. This has laid a solid foundation for the next growth phase in 2025.
True wealth in connection
Beyond all these highlights, the true wealth lies in the inspiring conversations and new collaborations with passionate individuals like you. Thank you for being part of our shared mission and for being a pioneer on the path to a more balanced world.
We look forward to taking even greater steps together with you in 2025.
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